We all (well, most of us) have taken a basic geometry class at some point in our lives. We all know about finding the area of a circle, square, etc. With a circle, you find the radius, square it, and multiply it times 3.14 (Pi).
Wouldn’t it be nice to find a radius and not need to go through all that other rigamarole? What radius? Your marketing radius. My what? Your marketing radius. Uh, what’s that? Here’s your answer.
What is “Radius Marketing”?
At its simplest, radius marketing is targeting potential customers that live around a recent customer. That customer’s neighbors probably saw your company truck parked in front of your customer’s house. That means they’re familiar with your company, but that’s all. Radius marketing will help you reach these potential customers.
There may be neighbors of your customer that could need the services of a company like yours. Instead of them calling a company like yours, why not have them call YOU? Radius marketing can make this happen. A direct mail radius marketing campaign will target these households and raise awareness of your firm and services.
Should You Use Radius Marketing?
In a word, YES! Radius marketing is ideal for HVAC contractors since you can target your customers’ neighbors who have seen your truck and could possibly need your services.
Receiving a mailer from the HVAC contractor that just fixed Harry’s broken air conditioner just before a heat wave and made him look good in front of the in-laws (always a good thing) will get them thinking that maybe their HVAC system could use your services.
Even if they don’t need your services immediately, when they do, such as getting their system ready for a new season, there’s a good chance they’ll have your postcard and give you a call. The scenario could go something like this: “Honey, we need to get the heater serviced for winter.” “Where’s that postcard from the company that fixed Harry’s A/C back in July?” Looks at items on refrigerator door. “Here it is.” “Call them and see if they can come out soon.” A call is made, and a service appointment is scheduled. They get their heater ready for winter and you gain a new customer.
Not only can you gain new customers, but you can also let them, and their neighbors, know about upcoming promotions and sales, new products, services, and to keep them aware of your business.
Ready to Get Started?
Are you ready to start your radius marketing campaign to gain leads, increase customer awareness, and build your business? The experienced and friendly staff at Bedrock Markets is ready to help you do just that. Their marketing staff will work with you tailor a radius marketing program to increase customer awareness and help your business grow. To get started, click here: Bedrock Markets New Client
