What do most people want when searching the internet for products or services you sell? You guessed it! They want interesting, engaging, and informative content that answers all their questions in an easy-to-understand format.
Right now, you’re probably using all the tools in the marketing toolbox. Unfortunately, that’s what everyone else is doing, too.
How about we take your marketing game to a whole new level? Bedrock Markets can help you get “animated” about your business with a fantastic marketing tool called video scribing.
What Is Video Scribing?
Video scribing is a technique that can be used to add animation to videos. It’s a versatile way to make your videos more interesting and engaging and can be used for a variety of purposes, such as marketing campaigns or product demonstrations. If you want to add some extra spice to your videos, video scribing may be the way to go.
Video scribing is a way of telling a story through drawings and illustrations in an animation, essentially a technique for recording the live drawing process.
Not only does video scribing work with drawings, but with sound and videography, keeping viewers engaged. It’s one of the most effective marketing techniques used. It combines an artist’s illustration techniques, stop motion photography, audio engineering, video editing, and animation procedures.
Video scribing has proven to keep viewers engaged for longer. With simple images and line drawings, the viewers’ attention is kept on the screen much longer than if they were to read a document or watch a slideshow.
However, it’s best to keep animations short when considering video scribing. Shorter videos keep viewers engaged, with less time for them to become ‘bored.’
Advantages Of Video Scribing
Video scribing can help to create a more personal connection with potential customers. You can build trust and rapport with potential customers by demonstrating what your business is all about. There are many other advantages to video scribing, such as:
- Animations can be easily sent through email or posted to social media
- It’s engaging, entertaining, and persuasive
- Holds viewers’ interest longer than “traditional” mediums
- Provides valuable information to customers who want to learn more about products or services
- 15% increase in memory recall
- 92% accuracy retention with video scribing
Video scribing can be a powerful tool in your marketing arsenal. With video scribing, you control your videos’ pacing, direction, and overall look and feel. This allows you to create videos that will reach your target audience.
Getting The Most Out Of Video Scribing
Video scribing is a fantastic way to add a little extra excitement and interest to your marketing campaigns. You can create short, animated videos to promote your products or services. This can be a great way to attract new customers and boost conversions.
To get the most out of video scribing, make sure to keep the following in mind:
Keep Videos Concise – While video scribing can effectively promote your products or services, it’s also important to keep things moving. If your videos are too long, viewers will lose interest and may even stop watching. Keep things under three minutes in length, and you should be fine.
Create A Good Brand Story – Talk about how your business got started, how your brand developed, and why consumers should buy your product or service over the competition.
Highlight A Problem Your Product Solves – Illustrating a problem your company can solve raises the likelihood of the viewer buying your product or service. Animating an issue makes it easier for the potential customer to understand over just reading about it.
Introduce A New Product Or Service – Video scribing is a better way to reach people about a new product or service you offer, and in a way they can easily understand.
Add some fun and excitement to your marketing campaigns by using video scribing. You can create a series of short videos that highlight key points from your products or services. This can help to appeal to a broader audience, and it can also help to increase engagement with your content.
Contact Bedrock Markets To See How Video Scribing Can Help You
If you’re looking to take your marketing efforts to the next level, consider video scribing. It’s a great way to add excitement and engagement to your content, and it can help to widen your target audience. Give it a try! Contact Bedrock Markets to get started today.
